Recruiting is the MOST important thing you do as a music teacher!
If you are a music teacher in any capacity where your class
is an elective, then recruiting is possibly the single most important
responsibility that you have as a music educator. Teaching music is incredibly
important and, as we have all come to discover in the last 3 months, vital
(along with the other arts) to sustaining our soul as we move through difficult
times. If you are a fabulous educator, but you don’t have students to
educate…..do you see where I am going here? Every time an administrator
considers cutting back on a music class, every time a guidance counselor moves
someone into “Tech Ed” instead of your class, every time a parent asks, “what
is this good for anyway?” You can overcome nearly all of it with a recruiting
program that excites students and encourages them to get themselves into YOUR
music program!
So get cracking! Here are six ways that you can up your
recruiting game. How do you recruit? What works for you? Let’s start the
discussion and help each other out.
#1: CONTACT
YOUR ADMINISTRATION NOW.
With all of the craziness that COVID-19 has brought to
school districts and their calendars, making sure your plans are known to your
administrators is absolutely critical. Whatever plan you have formulated to
recruit this fall, reach out NOW to your admins and get them into the loop.
They can help you get the resources you need to make recruiting a success.
If you will normally travel to schools to recruit, contact
those administrators and their music teachers now as well. You may not be able
to visit in person, but you may be able to set up remote sessions. In any case,
not communicating with the schools involved will lead to disaster in the fall.
If you have not already, please reach out NOW to everyone
that will be involved: principals, admins, cooperating teachers, custodial
staff to get them involved in your plan. Once you are all on the same team,
your chances of success increase exponentially!
#2: PICK
YOUR DATES!
Now that you have chatted with your admin, and gotten their
blessing to recruit this fall, you have to get on the calendar. School
calendars fill up incredibly quickly, and with all of the additional
uncertainty that COVID-19 had brought to our lives, there is little doubt that
they will get all the more crowded! Whether you will be able to recruit
in-person or virtually, you need to select the times and dates now, and get on
the master calendar. There are several dates that you will want to make sure
are secured:
·
Date(s) of the in-school / virtual presentation
for EACH school you will visit
·
Date that you will need a response from each
student as to whether they will join your program
·
Date and location of your parent meeting, either
virtual or in-person
If you are not on the calendar, you don’t exist! Make sure
you are there!
#3: SELECT
YOUR STUDENT PERFORMERS.
As you continue to plan your recruiting for the fall,
hopefully you will be fortunate enough to be able to recruit in person. If you
are able to do so, I highly recommend that you use student performers to demonstrate
the individual instruments. As music teachers there are some instruments that
we are just better at than others!
😁 It is a great idea to use student to
demonstrate these instruments for a couple of reasons:
·
They are probably more proficient on the
instrument than you are. After all, they play it every single day!
·
They will be thrilled to be entrusted with such
an important function. It is a great way to reward you high performers.
·
The students that you are recruiting will be
better able to relate to the students demonstrating the instruments. After all,
your students were recruits themselves just last year! Many of the students
that you are recruiting will know your performers. It creates a more relatable
demonstration and will increase participation in your program.
If you are going to use student performers, reach out to
them and their parents now to secure their participation and permission. Send
them some music you would like them to work on. You’ll have a fabulous
demonstration! 🎻🎺🎷
#4: GET
YOUR MATERIALS TOGETHER!
Now that you have your admin on board, your dates set, and
your student performers all lined up, it’s time to get your stuff together!
Seriously. Get your stuff together.
Start gathering your materials now. You will need more stuff
than you think you will need, especially if you are taking the show on the
road! 🚗🚗 Some things that you will need are:
·
Instruments 🎻🎻
·
Instrument stands
·
Student information cards
·
Letters to send home to parents
·
Posters promoting your program
·
And many more. Here is a pretty comprehensive
list of items you may need: https://bit.ly/recruit_checklist
Be Prepared!
#5: DEVELOP
A SCRIPT!
Now it’s time to start preparing for your presentation. You
have a lot of material to deliver in a very short time. When I have recruited I
have had as much as 50 minutes and as little as 25 minutes! You still have to
get ALL of the information out there. I highly recommend developing a script
and practice, practice, practice!!! You would never give a concert without
hours of rehearsal to make sure that it’s right. This is no different! Develop
a script and put in the time to get it right. It will make a HUGE difference in
the outcome! Here is a good example of a script that I have used many times: https://bit.ly/recruiting_script
#6: CALL
IN THE PROS!
Recruiting is arguably the most important thing that you do
you to sustain your program. After all, you won’t have anyone to teach music to
if there is no one in your class. Believe me when I tell you that this is YOUR
responsibility. Your administration, your guidance department, and your
students’ parents may all be very supportive, but recruiting into your program
is all on you.
Because of this, I recommend calling in the professionals to
help: your local school music dealer. Your dealer is often the best resource
for recruiting. It’s in their best interest, just like you, for you to have a
robust instrumental music program. Often, an educational representative will
recruit for 10-20 programs each and every year. Multiply that by 10-20 years of
experience (or more!) and you can quickly see that your local ed rep may have
recruited successfully over 100 times! It’s not unusual for a good ed rep to do
more recruiting in one or two years than an educator does in their entire
career.
Many of our dealers are also excellent recruiters! I
encourage you to reach out to them today. Also, please leave a note in the
comments and we can connect you to your local ed rep.
Happy Recruiting!! May you have an incredibly successful
2020-21 school year!